1. Can I create and display products on offer in my shop?

2. Can I monitor the traffic of my shop using Google Analytics?

3. How can I configure the Google Webmaster tools in my online shop?

4. Is the shop optimized for search engines?

5. Can I use the Google Webmaster Tools?

6. How can I measure the Conversion tracking code of my ads on Google

Adwords?

 

1. Can I create and display products on offer in my shop?  

Yes, this is possible. It is possible to create offers from Products >> Promotional products. You can use this  page for special promotions on specific products. This space can be used to present promotions, special discounts or new products to your customers.

 

The simplest way to do this is to add the promotional products on the ”Promotional products” page.

 

2. Can I monitor the traffic of my shop using Google Analytics?

To connect your shop to Google Analytics you need to have a Google account and follow a few simple steps. You can log in to Google Analytics directly through the MBO of your shop. Click on Marketing >> Google analytics >> Pages >> “Now log in to Google Analytics”.

 

If you already have an account with Google, but not with Google Analytics, you will need to create one. It is only possible to use the Google Analytics services if the shop is associated to a domain. After creating your account, copy the “Property ID” found in your Google Analytics profile.

Go back to the MBO of your shop, enter the “Property ID” and click on “Save”.

 

3. How can I configure the Google Webmaster Tools in my online shop?

 

It is possible to integrate the Google “Webmaster Tools” feature by following these simple steps. In your MBO “Marketing” menu, click on “Search Engine Optimization” and then on “XML sitemap”. In the window where the feature is presented, click on

“Webmaster Tools”. If you don’t have an account, you can register using the button in the top-right corner.

 

After logging in your account, click on the “add a site” button and add the full URL of your shop.

 

To let Google verify your shop, enter a Html code.

Click on the “Alternate methods” tag and then select “Add a meta tag to your site’s home page”.

Copy the meta tag (code that appears on the page) and go back to the shop control panel. Click on the “Settings” menu, then on “General settings” and last of all on “Advanced settings”. In the displayed text box, paste the code copied from Google Webmaster Tools and save. Then, after clicking on the “Page cache: update now” red arrow,  go back to your Google Webmaster Tools account, and click on the “Verify” button.

4. Is the shop optimized for search engines?

Yes, the software of the shop is optimized for search engines.

 

5. Can I use the Google Webmaster Tools?

Yes, you can use the Google Webmaster Tools. For more information on these tools, see our guides on search engine optimization.

 

6. How can I measure the Conversion tracking code of my ads on Google

Adwords?

 

With the help of the conversion tracking code of your Google AdWords ads, you can establish exactly how many users purchased from your shop through these ads.

 

First of all you need to access the Google Adwords interface: click on the “Tools and analysis” tab and then on “Conversions”.

 

After which click on “New conversion”. Give a name to the new action in the “Conversion name” field

and select the “conversion location”. Select “Purchase/Sale” as the “Category”. After creating the new action, click on the “Generate code” tab.

 

Copy and paste this code in your MBO confirmation page and click on “Save”.